Brad Lance

Luxury Agent

Brad Lance

Brad Lance grew up in the Wellington area of Palm Beach County. When he was just a teenager he developed a passion for real estate helping his parents rehab homes and watch them invest in rental properties. He took that passion and first entered the real estate industry as a mortgage professional helping customers secure financing for their new home. This wasn’t enough for him though. He needed to be more involved in the process so he got his real estate license. Now he shows buyers the potential a property has and assists sellers with preparing their homes to sell. He is able to take the knowledge and passion he developed as young man and put it to use.

Today Brad successfully assists both buyers and sellers in Palm Beach to Broward County with their real estate needs. He specializes in golf club communities, waterfront properties, condominiums, first time home buyers and investment properties.

When working with buyers Brad understands their need to have detailed information at their finger tips. That is why he provides his buyers with a robust website that allows them to search for potential properties, view detailed descriptions, photos and virtual tours. When his customers can’t be on a computer they can use his mobile app that provides them with detailed information. Lastly to make sure they never miss that potential home, Brad sets his clients up on auto alerts. Anytime a new property comes on the market that meets their criteria, they receive information on the new listing. He makes sure the current information is always available for them.

When assisting sellers, Brad understands the need to make their property standout against the competition so they can receive the highest price market conditions will permit. To achieve this, he assists his clients with staging their home to highlight the features of each room. He then utilizes full motion video and professional photography to relay these features to potential buyers. The video and photography is used on the 4 major real estate search engines, Trulia, Zillow and In addition, each of his listings are syndicated to over 800 website and are featured in 19 languages targeting potential buyers locally, nationally and internationally.

Brad is dedicated to always providing his customers with the highest level of customer service. That high level of service could recently be seen when Brad appeared on the television show "House Hunters" on HGTV. In the show he successfully helped his customers find the house of their dreams and well within their budget.

If you are looking for a Real Estate professional who is passionate about their career and dedicated to providing their customers with the highest level of customer service, look no further than Brad Lance.